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Social Network Account as an Advertising Object
EDN: ZTNNJI
Abstract
The problem of the relevance of an account on social networks to an independent advertising object has been investigated. The concepts of advertising, object of advertising, goods are considered based on legal positions reflected in the legislation of the Russian Federation on advertising. Based on the analysis of the legislation on advertising, the practice of regulatory authorities, their explanations, the signs of the concept of the object of advertising were studied. It was concluded that it is possible to classify an account on social networks as advertising objects, subject to certain conditions.
About the Author
M. D. Verkhovskaya
Creative Law Agency
Russian Federation
Russian Federation
Maria D. Verkhovskaya
Kovalev str., 5, Krasnodar, 350062
References
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Review
For citations:
Verkhovskaya M.D. Social Network Account as an Advertising Object. Russian competition law and economy. 2025;(2):74-79. (In Russ.) EDN: ZTNNJI
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