NFT as Subjects of Unfair Competition in Digital Economy
EDN: RGOQWK
Abstract
The digitalization process has given rise to new objects within the digital economy that often fall outside the scope of existing legislation and require legal protection and clarification of their legal status.
This paper explores a novel type of product — NFT (Non-Fungible Tokens) — as potential subjects of unfair competition. In Russia, despite their growing prevalence in commercial transactions, there is a lack of judicial practice regarding disputes over the unauthorized sale of NFT as cases of unfair competition. To better understand the impact of this emerging product on the market, it is beneficial to examine international practices, for example in the United States.
Ultimately, it becomes clear that there is a pressing need to investigate digital objects, NFT, and their effects on the commodity market, as these items have become significant contributors to the advancement of the digital economy in today's world.
About the Author
Anna S. ZavialovaRussian Federation
Leninskie Gory, 1, bldg 13, Moscow, 119991.
References
1. Burdova V.D. Legal nature of reproducing museum objects in the digital form of NFT // Journal of Digital Technologies and Law. 2023;1(1):152-174. (In Russ.). https://doi.org/10.21202/jdtl.2023.6
2. Vaypan V.A. Legal regulation of digital economy // Law and Business. 2018;(1):12-17. (In Russ.)
3. Varlamova A.N. On some topical problems of digitalization (see Digitalization of energy: problems of legal regulation) // Monograph: Legal paradigm of energy in conditions of sustainable economic growth // ed. A.N. Varlamova, O.A. Symbolokova. M.: Lawyer, 2022. P. 12-26. (In Russ.)
4. Varlamova A.N. Regulation of competitive relations in the digital economy // The Scientific and Practical Journal “Commercial Law”. 2021;(3):53-63. (In Russ.)
5. Varlamova A.N. Digitalization as a mechanism for the development of competition on sectoral commodity markets (by example of electricity market) // Business, Management and Law. 2023;(2):38-43. (In Russ.)
6. Golubkina K.V. Protection of trademark rights in the Russian Federation // Pravo i ekonomika. 2025;(2):36-41. (In Russ.)
7. Dolgikh M.G. Regulation of unfair competition in US law (review) / M.G. Dolgikh // Law and entrepreneurship (foreign experience): a collection of reviews and abstracts / Center social. scientific-information. Dep. political science and law. Editorial: Afanasyeva E.G. (resp. ed.) et al. M.: Institute of Scientific Information on Social Sciences of the Russian Academy of Sciences, 2002. P. 153. (In Russ.). EDN RBNABR
8. Kozhemyakin D.V. Domain name in the system of civil rights objects: Monograph / D.V. Kozhemyakin. M.: Prospect, 2019. 152 p. ISBN 978-5-392-27182-5 (In Russ.)
9. Korzhova I.V. Mechanism for legal support of the circulation of cryptoassets: Specialty 5.1.2: Dissertations Cand. of Law. Sciences / Korzhova I.V. M., 2024. 203 p. (In Russ.)
10. Scientific and practical commentary on the Federal Law “On Protection of Competition” / K.N. Aleshin, E.A. Bolshakov, V.V. Vladimirov [et al.]; Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of Russia, Federal Antimonopoly Service. 2nd edition, revised and supplemented. M.: STATUTE, 2016. 1024 p. ISBN 978-5-8354-1287-7. (In Russ.). EDN YOPSAD
11. Severin V.A. Commercial law and digitalization of the stream of commerce // Competition Law. 2022;(2):22-26. (In Russ.). https://doi.org/10.18572/2225-8302-2022-2-22-26]
Review
For citations:
Zavialova A.S. NFT as Subjects of Unfair Competition in Digital Economy. Russian competition law and economy. 2025;(4):48-53. (In Russ.) EDN: RGOQWK





















