Self-Regulation in Advertising: Foreign Experience, Opportunities and Limits of its Use in Russia
https://doi.org/10.47361/2542-0259-2023-2-34-40-49
Abstract
The article presents the results of a study of the formation and development of the institution of self-regulation in the field of advertising in a number of foreign countries.
The authors give a general description of widely recognized international standards in the field of advertising and marketing, study the experience of organizations that actively influence the development and coordination of advertising self-regulation processes. The article also discusses the most valuable mechanisms and practices for Russia used by foreign self-regulatory organizations in the field of advertising.
Taking into account the results of the analysis of the practice of applying the institution of self-regulation, the authors substantiate the expediency of assigning a broader competence to the institution of self-regulation in the field of advertising in the legislation of Russia.
About the Authors
O. A. Moskvitin
Higher School of Economics; Muranov, Chernyakov & Partners Law Firm; Competition Experts Association
Russian Federation
Russian Federation
Oleg A. Moskvitin
Pokrovsky Boulevard, 11, Moscow, 109028
E. A. Naumova
Muranov, Chernyakov & Partners Law Firm
Russian Federation
Russian Federation
Evgeniya A. Naumova
Denisovskiy lane, 23, bldg 6, Moscow, 105005
References
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Review
For citations:
Moskvitin O.A., Naumova E.A. Self-Regulation in Advertising: Foreign Experience, Opportunities and Limits of its Use in Russia. Russian competition law and economy. 2023;(2):40-49. (In Russ.) https://doi.org/10.47361/2542-0259-2023-2-34-40-49
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